Rhetoric

Rhetoric is the art of (a)   .

A speaker of writer who uses logical reasoning and relies on researched statistics and data is appealing to their audience's sense of __________.

A speaker of writer who establishes their credibility is appealing to their audience's sense of __________.

A speaker of writer who attempts to evoke some sort of emotional response within their audience is appealing to their sense of __________.

What kind of questions do we ask ourselves to determine the credibility of a speaker/writer?

A writer or speaker can establish their credibility through _______ _______ and/or research by experts.

(a)  

What sorts of questions do we need to consider about the text's credibility/reliability?

Which rhetorical appeal do advertising companies tend to focus on the most in order to manipulate consumers into buying their product?

When trying to determine the audience of a text, what questions might we ask ourselves?

What is a logical fallacy?