Analyze Your Audience

The more you learn about ------ the better prepared you will be.

• audience

• topic

• cooking

• pop culture

Written work & presentations have all of the following in common EXCEPT

• research

• emphasizing "you attitude"

• establish credibility

• rehearse

Audiences for presentations generally have which of the following characteristics

• captive group

• shorter attention spans

• can absorb just as much as in a written report

• more easily distracted

Your audience can have technical knowledge ranging from none to advanced jargon or be business managers looking at the bottom line. This describes:

• How much do they know about your topic?

• What unites them as a group?

• What do they want to receive from your presentation?

• What is their interest or stake in your topic?

Your audience could be professionals in the field, customers or employees. This describes:

• How much do they know about your topic?

• What unites them as a group?

• What do they want to receive from your presentation?

• What is their interest or stake in your topic?

Your audience could be looking for an overview, financial details, or technical information. This describes:

• How much do they know about your topic?

• What unites them as a group?

• What do they want to receive from your presentation?

• What is their interest or stake in your topic?

Your audience could be friendly & interested, neutral or antagonistic & challenging. This describes:

• How much do they know about your topic?

• What unites them as a group?

• What do they want to receive from your presentation?

• What is their interest or stake in your topic?

Your audience is waiting to be persuaded, entertained, or informed.

• What is their interest or stake in your topic?

• What do you want them to do after hearing your presentation?

• What questions are they likely to raise?

• What considerations should be given to a multinational audience?

Your audience buys the product, adopts the plan, changes a schedule, signs the petition. This is . . .

• What is their interest or stake in your topic?

• What do you want them to do after hearing your presentation?

• What questions are they likely to raise?

• What considerations should be given to a multinational audience?

Your audience wants to know more about money, hiring, mergers, locations, or timetables. This is . . .

• What is their interest or stake in your topic?

• What do you want them to do after hearing your presentation?

• What questions are they likely to raise?

• What considerations should be given to a multinational audience?