Target Audience

What is the purpose of an advertisement?

• to provide distractions from reading.

• to persuade people to buy, think or do something.

• to show off cool graphic designs.

• to highlight a point of view.

Which of the following would be a still advertisement?

• A preview of an upcoming film in a movie theatre

• A radio advertisement trying to get people to shop at a particular store.

• An image in a newspaper advertising the specials of a local fast food chain.

• A video on TikTok advertising a new flavour of corn chip

What type of advertisement would a flyer for a local Christmas light festival be?

• Still

• Moving

What is a target audience?

• Anyone who might buy a particular product.

• A specific group of people that an advertisement is trying to convince to buy or do something.

Which of these characteristics could not be used to create a specific target audience?

• People who are teenagers

• People who live in Sydney

• People who are interested in hiking

• People who blink

Which of the following is the best description of a target audience?

• Teenagers in Ellenbrook who play local sport

• People who drink lemonade

• Men who like the colour green

• Farmers across Australia

When describing a target audience, how many shared characteristics should be mentioned?

• 1

• 2

• 3

Who might be the target audience for this advertisement?

• Adults in WA who like catching buses

• West Coast Eagles fans in Melbourne who like watching TV

• West Coast Eagles fans in Perth who like to go to games

• Teenagers in Perth who like AFL

Who might be the target audience for this advertisement?

• Girls in Tasmania who like surfing

• Young men in China who like fashion

• Teenagers in Australia who like swimming for fun

• Young men in China who swim competitively