E II OBJ 3.06 B MC

Advertising media are channels of

• distribution.

• communication.

• production.

• marketing.

One reason why television is popular with advertisers is because it is the

• least expensive type of advertising media.

• only broadcast medium that offers local programming.

• second-most influential type of advertising media.

• medium that delivers more memorable, believable ads.

To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with

• popular morning deejays and a music format.

• the least expensive advertising rates.

• listeners who fit his business’s market demographics.

• a nationwide listening audience.

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known as

• opt-in email marketing.

• telemarketing.

• podcast marketing.

• podcast marketing.

During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a

• telemarketer.

• human directional.

• smisher.

• spectacular.

If marketers want to reach potential customers who are weary of traditional ads, they might try

• sending out a direct mailing.

• making a radio commercial.

• purchasing a newspaper advertisement.

• creating a viral video.

Ad-blocking software and spam filters help individuals to avoid

• unwanted web advertising.

• unsolicited publications.

• direct print mail.

• telemarketing calls.

Which of the following is an example of social media advertising:

• A person holds a sign to advertise a business.

• A business advertises on the radio.

• A company advertises on Instagram.

• A company gives away pens printed with its logo.