Marketing Unit 3 Review

To be effective, promotional messages need to be:

• Repeated frequently

• Rewritten frequently

• Used rarely

• Hard to remember

A long-range benefit that a business may derive from promoting its company image is:

• New customers

• Customer loyalty

• quick sales

• Reduced expenses

Which of the following factors is most important for marketers to consider when planning promotions:

• Job titles

• Costs

• Music

• Colors

One of the purposes of promotion is to __________ consumers about the existence of a company or a product.

• Caution

• Reassure

• Warn

• Remind

Promotions that convince customers to buy often use incentives such as:

• Press Releases

• Coupons

• Product Demonstrations

• Advertisements

Which of the following is an example of "Product" promotion:

• Coupon for the purchase of Ritz crackers

• Press conference announcing a merger

• Philip Morris’ smoking prevention program

• A recruiting event for a firm.

A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of promotion:

• Patronage

• Primary

• Public Service

• Public Relations

A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion?

• Patronage

• Primary

• Public Service

• Public Relations

How does promotion help the economy grow?

• It educates

• It creates jobs

• It encourages a higher standard of living

• It creates awareness of companies

A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?

• It can create or reinforce stereotypes

• It can play upon people’s fears

• Looks fun and exciting

• Sales of Lysol will go through the rafters