
Marketing Unit 3 Review
Authored by J. Merchant-Smith
Other
9th - 12th Grade
Used 21+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To be effective, promotional messages need to be:
Repeated frequently
Rewritten frequently
Used rarely
Hard to remember
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A long-range benefit that a business may derive from promoting its company image is:
New customers
Customer loyalty
quick sales
Reduced expenses
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following factors is most important for marketers to consider when planning promotions:
Job titles
Costs
Music
Colors
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the purposes of promotion is to __________ consumers about the existence of a company or a product.
Caution
Reassure
Warn
Remind
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotions that convince customers to buy often use incentives such as:
Press Releases
Coupons
Product Demonstrations
Advertisements
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of "Product" promotion:
Coupon for the purchase of Ritz crackers
Press conference announcing a merger
Philip Morris’ smoking prevention program
A recruiting event for a firm.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of promotion:
Patronage
Primary
Public Service
Public Relations
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