Marketo

In Marketo what is the definition of an asset a program use?

• A list that has been per-selected to received a Marketing message.

• The element that your audience will interact with such as emails, forms and landing pages and other type of content in your marketing initiatives.

• An specific group of people based on defined rules.

• Automated logic that tells a program what to do when someone interacts with content.

What asset category has the following types:

1.-Guided (predefined, fixed elements, edit each region separately) &

2.-Free-form (an open canvas with moveable elements, free to manipulate as desired)

• Forms.

• Landing pages.

• Images & files

• Emails

Marketing automation helps to:

• Generate reports on manual transactions.

• Automatically designs and send emails.

• Streamlines, automates, and measures marketing tasks and workflows so that organizations can increase operational efficiency and grow revenue faster.

Promotions, list purchases, online advertising, social media, and lead scoring are examples of what program type?

• Emails programs.

• Event programs.

• Default programs.

• Engagement program.

What type of program uses nurturing communications to engage your audience?

• Engagement program.

• Default program.

• Event program.

• Email program.

An smart list in a smart campaign is?

• The time when you run your campaign.

• The responses to the call to action in a landing page or in an email.

• Who you want to target and are contacts identified by using trigger or batches.

Smart Campaigns in Marketo use the ______, ______ and ______ you define to complete automated tasks.

• How, Who and Where

• What, When and Why

• Who, What and When

• What, Where, and Why

Email, Engagement, Default, Events are:

• Assets types.

• Smart Campaigns.

• Program types.

• Smart lists.

A Marketo program is:

• A single marketing initiative to package and track your marketing efforts.

• An item that serves as content in your Marketo instance.

• A list that has been pre-selected to receive a marketing message.

Content Marketing is?

• A way of determining which of two different emails or element in an emails is more effective and performs to the expected goals.

• An streamlines, automates, and measures marketing tasks and workflows that helps organizations increase operational efficiency and grow revenue faster.

• A technique used to create valuable content like blog posts, photos, podcasts, videos or social media posts and share it with your customers across various traditional or social channels.