Ops Bible Test

There are a few reports mentioned in the Ops Bible. Pick 3 of those mentioned from the list below.

• Social Listening

• Content Analysis

• Influencer Analysis

• Page Analysis

• Crisis Strategy Analysis

What is paid reach and organic reach?

• Paid reach is the number of users who saw the post as a result of boosting. Organic reach is the number of users who saw the post without boosting.

• Paid reach is the number of times the post was seen as a result of boosting. Organic reach is the number of times the post was seen without boosting.

• Paid reach is the amount paid to increase the post reach to the page followers. Organic reach is the amount of page followers that the post have reached too.

• Paid reach is the amount paid to agency to boost the content. Organic reach is the amount paid to Social Media (FB, IG, YT) directly to boost the content.

What is the application of paid reach and organic reach?

Choose 1 for paid reach and 1 for organic reach.

• Paid reach is used to identify the exposure caused by the post boosting.

• Paid reach is used to identify the effectiveness of post boosting.

• Organic reach is used to identify the content's keyword performance score.

• Organic reach is used to identify the type of content that best suits the channel's relevance score.

Name the 3 Lines that is used the measure the engagement generated from posts. Put the answer in this format "_____ Line".

• UCI Line

• Average Line

• Median Line

• Medium Line

What is efficiency rate?

• A metric that measures the level of engagement a content is receiving from users

• Breakdown of engagements from influencer's post over influencer's total followers

• A metric that measures the number of engagements with the total number of fans at the last date of the analysis period

• The percentage of times people saw your ad and performed a click.

What is amplification rate?

• Measurement of performance for each content pillar by engagement

• A metric that measures the number of comments per post

• A metric that measures the number of engagements with the total number of fans at the last date of the analysis period

• A metric that measures the rate of users share the brand's

  content to their network / followers

What is conversation rate?

• A metric that measures the number of replies from the comments

• A metric that measures the number of comments on shared post

• A metric that measures the number of comments per post

• A metric that measures the total number of comments from the post, post shares and post links.

What is engagement rate?

• A metric that measures the ratio of engagements against page followers

• A metric that measures the ratio of engagements against post reach

• A metric that measures the ratio of engagements against total clicks

• A metric that measures the ratio of engagements against reactions

What is the data point used to measure efficiency rate, amplification rate, conversation rate, and engagement rate?

• No of comments, shares, reactions, clicks, total engagements and total reach.

• No of comments, shares, reactions, total engagement, total reach and 15-sec Views.

• No of comments, shares, reactions, total engagement, total reach and average retention period.

• No of followers, comments, shares, reactions, reach, total engagement.

Differentiate content direction recommendation and content improvement recommendation. (2 points)