Week 4 Quiz Target Market/Customer Profile

What is a target market?

• A group of consumers most likely to buy a company’s products or services. The group that is identified for a specific marketing program or effort.

• a list of terms in a special subject, field, or area of usage, with accompanying definitions.

• a strong wooden or metal post is driven into the ground

• random people

Answer explanation

Target market google slides

The following is an example of which of the key terms below: A profile built on a potential target customer in order to analyze information and figure out ways to serve/reach them. Information includes: Gender Income Marital Status Ethnic background Geographic residence Attitudes Lifestyle

Behavior

• census

• customer profile

• nontemporary staff members

• road rage

CHECK ALL THE BOXES THAT APPLY:

Why is finding the target market important?

• Company’s don’t have the time or resources to reach, sell, or create products to everyone.

• Businesses can compete efficiently if they identify and target to an under-served market

• Easier to make cost effective decisions on media.

• Identifying a target market helps reach the right, intended audience.

Answer explanation

#ALLOFTHEM

TRUE OR FALSE: The following questions would be seen in a customer profile.

Your name: Gender: Age: Marital Status: City, State you live in: Do you have a job? List the top 3 things you buy the most: Favorite stores to shop at? Do you buy items online? Do you have a pet? What kind of pet? Favorite sports team? If you do not have one reply with N/A

• True

• False

What are statistics that describe a population in terms of personal characteristics such as age,gender,income,marital status, and ethnic background?

• marketing mix

• geographics

• demographics

• branding

True or False: disposable income-is money left after taking out taxes.

• True

• False

Different consumers have different needs.

• True

• False

Identifying your _____________ market makes it easier and more cost effective to reach potential customers.

• market

• marketing mix

• target

It is impractical and unrealistic to develop and market a product that appeals to everyone.

• TRUE

• FALSE

TRUE OR FALSE: The people who can buy a product Those who want that good or service – Ready Are willing to make it a reality – Willing

Have the resources to purchase it – Able

• TRUE

• FALSE