MKT558 Digital Marketing Quiz Chap. 1

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

SEO is the acronym for ________.

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

Ensuring a website appears high on the list of results returned by a search engine is called ________.

• Web analyzing

• Search Developing

• Search Engine Optimisation

• Content Managing

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

The amount of money paid every time someone clicks on an advertisement is called __________.

• RTB

• CPE

• CPC

• CPM

Marketing to specific customers based on their location: ___________.

• Pyschographic

• Behavioral

• Geographic

• Demographic

Which choice below is NOT a type of content marketing?

• Image

• MEME

• OneNote

• Social Media

What does "branding" mean in digital marketing?

• Your target market

• Market Segmentation

• Personal identity/image

• All of them

What is media?

• Where there is user generated content

• Where there is editor generated content

• Where there is a publishing & distribution of content

• None of these

Which of the following can be classified as "Conversion" for an organization looking for an increase in online sales?

• A user clicking on Company's Ad.

• A user clicking on "Unsubscribe" button

• A user doing spam complaint

• A visitor bouncing off from the website.