Propaganda

What type of propaganda uses negative words or feelings against an idea, product or person?

• name calling
• transfer
• glittering generalities
• snob appeal

What type of propaganda makes you want to jump in and follow everyone else?

• bandwagon
• testimonial
• flash in the pan
• flavor of the day

To favor one side over another

• symbolism
• Bias
• Propaganda
• slogans

Communication aimed at convincing others of a particular idea or position

• Propaganda
• Bias
• slogan
• Name-calling

catchy phrases conveying the goals of a campaign

• slogans
• testimonials
• Name-Calling
• Bandwagon

Uses facts and figures to show one side as positive and the other side as negative.

• Testimonial
• Card Stacking
• Glittering Generality
• Transfer

the technique that uses your feelings about one thing to get you to feel the same way about something else.

• Transfer
• Testimonial
• Card Stacking
• Glittering Generality

the technique always shows the subject of the message in a positive light, but provides little or no information.

• Transfer
• Testimonial
• Glittering Generality
• Plain Folks

the technique always shows the subject of the message in a positive light, but provides little or no information.

• Transfer
• Testimonial
• Glittering Generality
• Plain Folks

a technique that is designed to send the message that a product or person is "just like you."

• Plain Folks
• Testimonial
• Transfer
• Tricks of the Trade