International Marketing

International marketing can be defined as

• the creation of domestic processes that aim to enhance indigenous production and minimize the need for imports.

• the performance of business activities to sell a company’s goods and services for a profit in more than one nation.

• the implementation of marketing strategies to deal with the domestic economic climate to improve the investments in home markets.

• the exchange of goods and services between companies within the boundaries of a country.

• designing of activities to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in a single market.

Ultimately, the real difference between domestic and international marketing is found in the

• types of goods and services a company produces.

• level of government involvement a company must endure to sell globally.

• environment within which the marketing plans must be implemented.

• total cost of goods sold.

• domestic competitive market.

Which of these would be considered a controllable element in the domestic environment?

• competition

• economic climate

• legal forces

• political forces

• firm characteristics

James reported to the board of directors that it would be unlikely for them to expand the manufacturing facility in Brussels, Belgium to a 24-hour day facility because there was an unwritten rule that the workday must end at 5:00 p.m. This time restriction is likely an example of a

• home-country variable

• foreign environment controllable.

• domestic environment uncontrollable.

• foreign environment uncontrollable.

• domestic environment controllable.

When Rita Thomas’s clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked in the United States and other countries. However, the company soon learned that literacy rates and access to television in other areas of the world were not comparable to the level prevalent in the home country. The factors that created difficulties for Rita’s company in this scenario can be regarded as

• internal marketing controllable

• domestic environment controllable

• local environment uncontrollable

• foreign environment uncontrollable

• foreign environment controllable

QuikCute is a hair care supply company in the United Kingdom. When QuikCute ventured into the Chinese market by setting up a manufacturing plant in China, the activists in China rallied against the company claiming that it was exploiting the cheap labor available there. They demanded that the manufacturing plant be closed down. Which foreign environment uncontrollable is posing a challenge for QuikCute?

• sales measures

• competitive forces

• marketing concepts

• level of technology

• political/legal forces

Melissa Hartman worked for 20 years in Africa selling her hand-crafted fabrics. She recently moved to Dallas, Texas and continues to produce her fabrics by the same methods as she did in Africa—this includes making a personal connection with each and every customer. This translates into longer wait times for customers and she has found that she is losing customers to companies that can deliver products faster. Melissa truly feels that the way she works is the best way so decides to continue with her methods. What term expresses the obstacle that Melissa is facing?

• xenophobia

• self-reference criterion

• globalism

• racism

• intellectual challenges

An individual who suffers from a self-reference criterion should learn to take into consideration the ________ before making an international marketing decision.

• total cost of goods sold

• home country values

• competitor stance

• culture of the other country

• global resources

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

• true

• false

Jason’s department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company’s small appliance products to consumers in various nations around the world for a profit. What is his department in charge of?

• internal marketing

• importing

• performance appraisal

• international marketing

• domestic trade