Tips for Broadcast Copy

Who wrote the article "Tips for Writing Broadcast News Copy"? (at the top of the article under the picture)

• Tony Bologne

• Tony Rogers

• Aaron Rodger

• Bill Stevens

You should keep your sentences ______ and use ______, easily understood words.

• Short, Long

• Short, Difficult

• Basic, Simple

• Simple, Basic

Individual sentences in broadcast copy should be short enough to be easily read in __________

• one breath

• 5 minutes

• two breaths

• easy time

Use a _________ style in your broadcast writing

• informational

• instructional

• conversational

• typical

But in broadcast writing, you really shouldn't put more than ______ main idea in each sentence.

• One

• Two

• Three

• Four

Sentences written in the _____ voice just naturally tend to be shorter and more to-the-point

• Active

• Passive

• Aggressive

• Tentative

Most broadcast news stories start with a ______ sentence that is fairly general

• back-in

• follow-in

• short

• lead-in

You should leave out:

• Unnecessary Details

• Necessary Details

• Important Details

• All Details

The idea behind news writing is pretty simple:

• keep it long and obscure

• keep it short and to the point

• keep it detailed

• keep it long and to the point

Remember, viewers aren't reading what you're writing, they're ______ it.

• Hearing it

• Seeing it

• Reading it

• Shredding it