Distribution

What is distribution?

• The process in getting the right product or service to the right consumer

• The process of communication between two businesses.

• A beautiful outside of the foot pass by KDB

• All of the above

Solve the Anagram: Livra Ketamingr

Solve the Anagram: Lewaehsrol

Who is the coolest out of all of us 3

• Max

• Josh

• Jahrel

• All of the above

What are the 3 stages of distribution?

• Production -> Retailer -> Customer

• Manufacturer -> Business -> Customer

• Manufacturer -> Retailer -> Consumer

• Agent -> Wholesaler -> Consumer

What are things to consider when choosing distribution channels?

• Choosing the right wholesaler

• Place

• How nice they are

• Desired image of the product

Benfit of multi channel distribution

• Allows more target market segments to be reached

• Danger that pricing strategy becomes confused (in the eyes of customers)

• Potential for channel “conflict” – e.g. competing with retailers by also selling direct

• Can be complex to manage

What is an Agent

• Someone that sorts out deals

• Someone that works for the FBI

• Reps products from another business in a new country

• All of the above

"The interaction or co-operation of two or more organisations, substances or other agent to produce a combined effect greater than the sum of their separate effect" is known is what?

________is the breakdown of bulk order into smaller quantities and sell them to retailers