Marketing philosophies

What are the different marketing management philosophies?

• Marketing concept

• Selling concept

• Production concept

• All of the above

Under which concept, customer needs and wants is important?

• Production concept

• Product concept

• Selling concept

• Marketing concept

________concept is based on those companies who believe in this philosophy that quality of goods and services of good standard can easily attract customers.

• Marketing concept

• Production concept

• Product concept

• Selling concept

Companies which adopt marketing concept gives importance to

• Customers

• Competitors

• Both of the above

• None of the above

Which concept of marketing is one of the oldest marketing concepts?

• Selling concept

• Production concept

• Societal marketing concept

• Product concept