Unit 9 & 10 review

What is Personally Identifiable Information (PII)? Choose the best answer

• information about an individual that identifies, links, relates, or describes them.

• a cookie

• a record that maintains a history of searches made by users

• digital data found online.

Which is NOT a use of geolocation?

• can be used to determine time zone

• can be used to provide directions

• can be used to suggest restaurants nearby

• keep location data private

Jairo is shopping for a new pair of shoes online and has found four online stores that sell the shoes. He opens them all up in different browser tabs and begins the checkout process so that he can find out what the final price (with shipping and taxes) will be and decide if any of the websites aren't legitimate.

• The store that asks for his name, drivers license number, credit card number, and address in the checkout form.

• The store that asks for his name, phone number, credit card number, and address in the checkout form.

• The store that asks for his email, age range, credit card number, and address in the checkout form.

• The store that asks for his credit card number and address in the checkout form.

An advertisement company builds a profile of a user based on their browsing history across many websites and uses that profile to create more targeted advertisements.

Which technology enables the company to aggregate the user's browsing history across multiple sites?

• Encryption

• Search engines

• Geolocation

• Cookies

In 2016, the ACLU reported that a company called Geofeedia analyzed data from social media websites like Twitter and Instagram to find users involved in local protests and sold that data to police forces. The data included usernames and their approximate geographic locations. Geofeedia claims the data was all publicly available data.

In response to the news, many users were eager to find ways to keep their geolocation private.

Which of these actions is least likely to help a user keep their geolocation private?

• Using a VPN (Virtual Private Network) to mask their IP while browsing the web

• Refusing to grant access to websites asking for their geolocation

• Disabling third-party cookies in their browser

• Removing location information from their profile

• Stripping metadata from their photos before uploading them

T/F Once data is made digital, and especially once it's shared online, it's easy to control.

• true

• false

Which of the following is NOT a reason that a company would typically collect personally identifiable information (PII)?

• Many computing innovations rely on some PII in order to work

• PII collected by a computing innovation can be used to personalize the way a service works or the advertising users see

• PII can be sold to third parties interested in learning more about individuals

• Making PII digital improves a user's ability to control who has access to it or delete it