Ideology and popular culture

ideology can refer to a systematic body of ideas articulated by a particular group of people.

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A second definition of ideology suggests a certain masking, distortion, or concealment of facts

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Ideology usually work in the interests of the powerful against the interests of the powerless.

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In capitalist ideology, the dominant class see themselves as exploiters or oppressors.

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In capitalist ideology the reality of subordination is concealed from those who are powerless: the subordinate classes do not see themselves as oppressed or exploited

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The concept 'ideological forms’ (Marx, 1976a: 5) draws attention to the way in which texts (television fiction, pop songs, novels, feature films, etc.) always present a particular image of the world.

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All texts are ultimately political. That is they offer competing ideological significations of the way the world is or should be.

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Williams (1983) suggests four current meanings for the word 'popular' in popular culture. Tick the one you agree with:

• ‘well-liked by many people’;

• ‘inferior kinds of work’; ‘

• work deliberately setting out to win favour with the people’;

• ‘culture actually made by the people for themselves’

Those who refer to popular culture as mass culture want to establish is that popular culture is a hopelessly commercial culture.

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