Quiz 3 (Content Selection 2)

Which of the following external factor focuses on the high failure rate of TV shows?

• Regulatory

• Economic

• Technological

• Ownership

Enhancing the overall business value of the parent corporation usually outweighs the importance of higher ratings on a particular channel.

• True

• False

A show with a dedicated fanbase will never get cancelled.

• True

• False

Which of the following was cancelled due to low ratings?

• The Crown

• Game of Thrones

• Joseon Exorcist

• Maternal

The most common reason which will prompt advertisers to quickly pull out from a show is

• cost of production

• actors have moved on

• controversy of content

• low ratings

The reboot genre is about repeated characters and plots.

• True

• False

This involves asking audiences whether they like ideas of proposed programmes

• Concept testing

• Pilot testing

• Episode Testing

• Promotion Testing

This type of programme testing occurs when a series is ongoing

• Pilot testing

• Episode testing

• Concept testing

• All of the above

Promo testing measures

• credibility

• persuasibility

• memorability

• All of the above

Radio stations use call-out research to

• Choose which songs to play

• Develop promotional materials

• Determine which DJ is most popular

• Choose a new format for the station