Advertising Vocabulary

Products are presented as special and _____, like there are no others like them in the world

• unique

• uniqueness

• gimmick

• gimmicky

It's a good idea to ______ your product with a set of values. Sony = honesty, for example

• align

• alignment

• resonate

• potentially

Dressing as a hamburger to advertise your restaurant will get attention but it is a little ______ .

• gimmicky

• gimmick

• innovation

• innovative

Some companies use _________ topics that people disagree about to gain publicity.

• publicise

• publicity

• controversial

• controversially

Your _______ is the opinions people have about you.

• publicise

• reputation

• publicity

• reputable

A plan

• A tearjerker

• A strategy

• A mood

• An illustration

The popularity of Christmas commercials in the UK _______ how important Christmas is.

• features

• consumes

• illustrates

• campaigns

A situation that is scary and makes you nervous is...

• tearjerker

• ultimately

• daunting

• aligned

_______ : The ability to share and understand the feelings of others.

• gimmick

• buzzword

• empathy

• encouragement

Many students eagerly _______ the last day of term.

• resonate

• innovate

• demonstrate

• anticipate