MPRE 201 Test

Marketing is the study and management of

Marketing is the action of

• Promotion, selling products

• Buying products, servicing

• Market research, advertising

Provide different types of marketing. (Maximum of 4)

What is Promotion?

Provide a definition and an example of personal selling and publicity.

What are the elements involved in creating a Marketing Strategy (4)

Define target market.

List 10 target market characteristics. State whether they are classified as geographical, demographical, psychographic or behavioral.

The brand message for Nike is

The brand message for Spar is