ABE 10 - Task 1 - Marketing Campaign A&O

At the moment, Priceless Presents have a 15% market share in the tourist gift market, and

we want to compete with them. I am asking you to create a marketing campaign that will

help Everything Emirates to do this.

Increasing Everything Emirates' market share to 15% is an example of:

• The aim of a marketing campaign

• An objective of a marketing campaign

The aim of a marketing campaign gives an overall goal that you should achieve:

• True

• False

Objectives of a marketing campaign a small targets that should be achieved:

• True

• False

Increasing the number of people visiting the businesses website is an example of:

• An aim

• An Objective

Increasing sales by 10% in one month is an example of:

• An aim

• An Objective

Improving the overall reputation of a business is an example of:

• An aim

• An Objective

Getting 500 more people to visit the store next month is an example of:

• An aim

• An Objective

YouTube has a 27% market share of social media. They compete with Facebook, Twitter, Instagram, Snapchat and others. They can develop marketing activities to attract more users and increase their market share.

• This is an aim.

• This is an objective.

Dubai Opera created a YouTube video planning to get 10,000 views within three-weeks.

• This is an aim.

• This is an objective.

Focusing on Everything Emirates' new website and getting 10,000 visitors in the next 6 weeks would be a good __________ for this marketing campaign.

• aim

• objective