Dis20_Business Marketing_Test1

Business marketing is marketing of goods and services to ___________

• Individuals

• Households

• Organizations

• All of them

Business customers are generally classified into FOUR groups, EXCEPT:

• Commercial enterprises

• Government customers

• Institutional customers

• Banking customers

Business marketing is fundamentally different from consumer goods or services marketing because:

• Distribution channels for business products are significantly longer

• Customer relationships for business products tend to be short-term and transaction-based

• Organizational buyers do not consume the products or services themselves

• Customer service plays a smaller role on the distribution of business products

The purchase of goods or services for use by an organization in producing other goods and services, to support the daily operations of the organization, or for resale is called….

• Wholesale marketing

• Business-to business marketing

• Corporate marketing

• Distribution marketing

Which of the following is NOT a characteristics of business markets?

• The nature of demand

• he buying processes

• The high level of promotion

• The relationship

Industrial products and services are classified into THREE (3) broad groups which are____

• Supplies and services, lubricants and paints and marketing research

• Materials and parts, capital items and supplies and services

• Raw materials, machinery and heavy equipment

• Cooperative services, capital items

Commercial enterprises consist of ______________

• Business distributors, original equipment manufacturers (OEMs) and users

• Original equipment manufacturers (OEMs), private institutions and public institutions

• Government undertakings, manufacturing units, public units

• Manufacturing units, business distributors and users

When one company re-labels a product and incorporates it within a different product, in order to sell it under its own bran name and offering its own warranty, support and licensing, what is this referred to?

• Government

• Retailers

• Distributors

• Original equipment manufacturers (OEMs)

Components such as bearings and batteries which enter the final product of customers are classifies as ___________

• Material and parts

• Capital items

• Suppliers

• None of them

A unique purchase situation in business market that requires considerable effort on the decision maker’s part is _____________

• A straight rebuy

• A modified rebuy

• A new task buy

• A selective rebuy