10G U9 L5-6 WB pg 20/21

The new ___________for our product works well. Everyone is saying it.

• brand

• emotion

• slogan

This shampoo is _______ - no other has the same ingredients.

• image

• unique

• rhyme

Which is your favourite ______ of perfume?

• brand

• claim

• rhyme

We’re looking for a celebrity ________ to provide for our new product.

• unique

• endorsement

• emotion

A ______________ has to be a short and easy to remember sentence or it doesn’t work.

Choices: slogan, brand, image, claim, rhyme, endorsement, unique

This is an excellent __________. People have been using their products for over 15 years.

Choices: slogan, brand, image, claim, rhyme, endorsement, unique

I love poetry that uses ________. I think it’s very clever.

Choices: slogan, brand, image, claim, rhyme, endorsement, unique

This laptop is only made by one company and it has software that no other laptop has. It’s _______.

Choices: slogan, brand, image, claim, rhyme, endorsement, unique

A lot of food companies are now using doctors and other health specialists for _________.

Choices: slogan, brand, image, claim, rhyme, endorsement, unique