Consumer Behavior

What is a consumer?

• A person who consumes goods and services

• A person who sells goods and services

• A person who disposes goods and services

What is a consumer behavior?

• the actions and decision processes of people who sells goods and services for others consumptions

• the actions and decision processes of people who purchases goods and services for personal consumptions

• the actions and decision processes of people who don't purchases goods and services for personal consumptions

What is Low involvement decision?

• items purchased in irregularly

• items that are not purchased frequently

• items purchased frequently

What is High involvement decision?

• items that are inexpensive

• items that are expensive

• items that are cheap

In which step in decision process is working out what exactly do you need?

• Step 2:information search

• Step 1: Problem recognition

• Step 3: Evaluation of alternatives

In which step in decision process is the beginning to think the risk management, pros' vs. cons?

• Step 4: Purchase

• Step 5: Post purchase

• Step 2: information search

In which step in decision process you might recommend a product or service to a friend?

• Step 5: Post purchase

• Step 4: Purchase

• Step 3:Evaluation of Alternatives

In which step in decision process will ask yourself if you actually needed running shoes?

• Step 3: Evaluation of alternatives

• Step 4: Purchase

• Step 2: Information search