section 1.3

What is marketing?

• customer service

• profit and loss

• marketing

• is what businesses do to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to customers or other businesses

What are the 4p's of Marketing?

• profit, loss, income, customer

• product, price, place, promotion

• service, customer, loss , business

what are 7p's of marketing?

• product, price, promotion

• physical environment, process, people, place, product, promotion, price

• physical environment

• price, place, promotion

_________________________that work inside the business, for example administrators, maintenance workers, employees.

• customers

• people

• profit

• price

______________________is a physical building for example an office where customers come to see the products.

• process

• promotion

• product, price

• Physical environment

……………………………………... involves delivering your products and services to the customer

• product, promotion

• process

• place

• Marketing

_________________is the cost customers pay for a product

• Physical environment

• price

• promotion

• process

___________________________________________This is where you will sell your product or service. There are many ways you can sell, such as online, through retailers or open your own shop. It is important to make sure your product or service is suitable for where customers will buy it.

• Place

• Promotion

• price

• promotion

_______________________You should know how you are going to tell your customers that your product or service is available for them to buy. There are many ways that you can do this such as online, print advertising, event marketing, or television and radio.

• Place

• people, price

• process

• Promotion

_________________this is the result of your innovative idea, but you must make sure that it meets your customers’ needs.

• Product

• Price

• Promotion

• place