IICG3 - U4: BRANDS

What adjectives would you use to describe Nintendo?

• cheap

• familiar

• intuitive

• red

Choose all the adjectives to describe Columbia (sportswear company)

• waterproof

• lightweight

• functional

• affordable

The tendency to always buy a particular brand. This is a definition for:

• Brand awareness

• Brand loyalty

• Product lifecycle

• Product Endorsement

What is Product Endorsement?

• The use of products in movies and commercials

• The use of products in the family

• The use of famous people to advertise the product

• The use of ordinary people to adversite the product

One of the reasons why branding is important is..

• it is obligatory for products

• it makes you have a cool name

• it gives you money

• it attracts people

Which are part of your visual identity as a brand?

• product endorsement

• logo

• website

• CEO

What important element from your visual identity is missing? LOGO - WEBSITE - LITERATURE - NAME - ____?