BE1-UNIT2-Review1

This person is a possible future customer. The chances of this are low, but the company still contacts them.

• consumer

• customer

• lead

• prospect

• referral

This person is a possible future customer. The chances of this are high, and the company may already be in contact with them.

• consumer

• customer

• lead

• prospect

• referral

This person goes into a store and buys something. They are the end user.

• consumer

• customer

• lead

• prospect

• referral

This person buys something at any point in the chain. They may be a manufacturer buying from a supplier, a distributor buying from a manufacturer or the end user buying from a store.

• consumer

• customer

• lead

• prospect

• referral

This person becomes a new customer because an existing customer recommends them.

• consumer

• customer

• lead

• prospect

• referral