Media TRP! Year 9

This theory suggests that audiences passively accept messages from the media

• Two Step Flow Theory

• Hypodermic Needle Theory

• Passive acceptance Theory

• Hypochondria Needle Theory

The Hypodermic Needle theory came about after a study of ...

• Propaganda in Germany during WWII

• Young children becoming violent after playing video games

• Propaganda during the 1980s

The Cultivation theory suggests that _______ use of media can affect behaviour/personality

• Minimal

• Repeated

Opinion leaders are "________ members of the community."

• Valued

• Respected

• Untrustworthy

• Dangerous

Give an example of an opinion leader:

This theory suggests that the public receive messages from the media through opinion leaders.

• One-Step-Flow

• Two-Step-Flow

• Uses and Gratifications

• Hypodermic Needle Theory

How is David Beckham functioning as an opinion leader here?