Management Processes

Which is not a business function?

• Advertising

• Human resources

• Finance

• Marketing

___________ refers to the things we use to achieve our goals

• Management

• Organizing

• Decision making

• Resources

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False
• True

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

ASOS is an example of

• Trade Unions

• Retailers

• E-tailers

• Wholesalers

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive