Clientele and Audiences in Communication

Which of the following is a characteristic of media audiences?

• large and vast

• seen

• immeasurable

In the past, mass media used to target only large groups of people-men, women, children, adults - called _____.

• niche audience

• mass audience

This includes newspapers, magazines, brochures, pamphlets, catalogs, journals, and the like.

• mass media

• print media

• telecommunications

It was the number one source of information and entertainment of most Filipinos even before television captured their minds due to its lower cost compared with the television.

• mobile phone

• telephone

• radio

The advantage of this is its audio-visual capacity.

• radio

• print media

• television

This involves the convergence of different technologies to transmit either over a physical medium or in the form of electromagnetic waves.

• Mass media

• Telecommunications

• New Media

As part of the telecommunications network, this is the most important piece of the convergence puzzle and can incorporate all other forms of media.

• television

• radio

• internet

These are examples of Social Media except:

• Facebook

• Twitter

• Youtube

• Gmail

• Instagram

Which of the following characterize new media?

• digital

• interactive

• compressible

• all of these are correct

Which among these is NOT a form of mass media?

• journals

• radio

• telephone

• television