INTERNAL EXAM 4th semester

Who is known as the ‘unsung hero of the newspaper’

• Managing editor

• Sub editor

• Wire editor

• Bureau chief

who heads the team of editors

• Editor in chief

• Sub editor

• News editor

• Copy editor

Reporters main function is to

• Polish the writing material

• Decide what is to be published

• Collecting and writing news stories

• All of the above

Find the incorrect statement about 'stringer'

• He is a part time worker

• He is also known as Proof Reader

• They do not receive regular salary

• None of these

The most popular form of advertising which reaches to masses is

• Aerial

• e-mail

• print media

• billbords

The advertisement of newspaper has a very short life span of

• One day

• One week

• One month

• One year

AIDA stands for

• Attention, interest, desire, action

• Applied, interest, desire, action

• Attention, interest, delight, action

• Non of the above

Advertisement is a mass communication. It addresses the masses and it is a form of ……. communication

• Personal

• Non-personal

• Direct

• Indirect

The word advertising comes from the ……..’adverto’ and ‘advertere’.

• Greek

• French

• Latin

• Arabic

Which is Incorrect about advertising

• Paid form

• An identified sponsor

• Ideas, goods and service

• Freelance Writing