Introduction to media planning

A group of carriers that have similar characteristics such as television, newspaper and magazines’. This is the definition of:

• Medium

• Vehicle

• Media

Which of the following is NOT a question that a media planner has to answer?

• In which media should I place ads?

• Where should ads appear?

• How much money should be spent in each medium?

• Where is my competitor placing ads?

Netflix and Amazon are examples of:

• long tail

• behavioral targeting

A media plan is a written document and a presentation.

• True

• False

What is media acumen?

• The ability to take quick decisions

• The ability to have good judgements

• All of the above

• None of the above

The four classes of media are divided into Traditional Media, Non-Traditional, Online and Digital Media

• True

• False

Newspapers, magazines, radio, television, entertainment, and educational content belong to which type of media?

• Traditional media

• Non-traditional media

• Online media

• Specialized media

What is the purpose of the marketing strategy plan?

• To understand the marketing problem

• To determine what to communicate through advertisements

• To plan activities that will solve one or more of the marketing proble

Which of these is an important aspect to analyze as a website planner?

• An optimum amount of frequency or repetition.

• Minimum of waste or non prospects.

• Lower cost per thousand impressions.

• The number of visitors who click on the advertiser's website banner.

Which of the following is a problem in media planning?

• Objectivity

• Insufficient Media Data

• Too much competition

• Time pressure