BR203 Quick Check!

Because consumers are bombarded daily with thousands of commercial messages, it is best to deliver lengthy and complex messages and repeat them.

• TRUE

• FALSE

Which of the following refers to the combination of different marketing tools, activities and methods?

• advertising

• public relations

• marketing mix

• promotion

Which of the following is a goal of advertising? Click all that applies.

• inform

• persuade

• impose

• reinforce

It is a form of consumer-oriented sales promotion where values in cash or rewards are offered for the regular use of a certain company's product or service.

• premium or gifts

• patronage rewards

• cash refund

• product samples

Personal selling is the interpersonal tool of the promotion mix. The main characteristics of the personal selling are the personal interaction, the cultivation and the response.

• TRUE

• FALSE

It could be defined as the "building of good relations with the company's various public by obtaining favorable image, and handling unfavorable events."

• campaign

• advertising

• direct marketing

• public relations

It could be defined as a personalized and interactive way of communication with the market that seeks feedback from the market group.

• campaign

• advertising

• direct marketing

• public relations

Which of the following is not a reason why companies sponsor events?

• to increase company or brand awareness

• to express commitment with the society or with social issues

• to generate income from ticket sales

• to improve and enhance corporate image