8 Basics in Graphic Design Part 2

Forms the foundation of your designs, and how you use them can completely transform how a design looks and feels.

• HIERARCHY

• LINES & SHAPES

• BALANCE

• SPACE

They are are crucial not only to your overall aesthetic, but to how well your designs connect with your audience (which ultimately drives results).

• Shape and Line

• Color

• Balance

• Hierarchy

Probably one of the most widely known types of graphic design

• Marketing and Advertising Design

• Packaging Design

• Corporate Design

• UI Design

Refers to two-dimensional images that attempt to simulate three-dimensional objects through trompe l’oeil effects.

• Print design

• Overlays

• Simulations

• Skeuomorphism

Type of design that has to do with the visual identity of a company.

• MARKETING AND ADVERTISING DESIGN

• CORPORATE DESIGN

• PUBLICATION DESIGN

• ENVIRONMENTAL DESIGN

Type of design that is the use of visual elements in environments to connect people to those places.

• CORPORATE DESIGN

• UX DESIGN

• PUBLICATION DESIGN

• ENVIRONMENTAL DESIGN

Is a subset of graphic design and it’s exactly what it sounds like: graphics that are in motion.

• WEB DESIGN

• MOTION DESIGN

• UX DESIGN

• UI DESIGN

They combine art and technology to produce end results that resonate with their target audience.

• Software Engineers

• Fashion Designers

• Data Analysts

• Graphic Designers

The actions you take to build a certain image of your company

• Brand Identity

• Branding

• Typography

• Brand

This color psychology means: Power, Elegance, Sophistication, what color is it?

• White

• Black

• Orange

• Pink