What is a Design Brief?

• a brief about the designer

• document created by the client in order to set out clearly their objectives

• a form that distributes the workload

• document that shows research

An effective design brief should have ______________

• Clear goals, target market, copy & pictures, specs & benchmark in mind

• clear thumbnail drawings for approval

• a clear description of the designer

• a series of works as samples

What is design research?

• a research on the designer

• a survey that shows the instructions to a product

• a breakdown of the different job roles of a designer

• a customer-focused approach that helps you answer the Who, What & How?

What are the 3 types of design research?

• Primary, Secondary, Tertiary

• Primary, Secondary, Evaluative

• Preproduction, production, post production

• initial, intermediate, advanced

What is Brainstorming?

• a closed discussion with specific objectives

• a brief explaining the deliverables

• An idea generation technique

• a market research

Which of the following is not an example of creative thinking?

• Brainstorming

• Mind Mapping

• Thumbnail Sketches

• Mind Boggling

What is Mind Mapping?

• a project description

• a workflow of design roles in the project

• a powerful graphic technique to unlock the potential of the brain

• a discussion between creatives

What are thumbnail sketches?

• Detailed & specific drawings

• large illustrations for reference

• Detailed drawings done using software

• Quick, abbreviated drawings

A line is also known as a __________

• moving image

• 3d structure

• moving dot

• colour

Which of the following is not a kind of line?

• Baseline

• Real line

• Implied line

• Psychic line