Fashion Final

People wear clothes to satisfy physical needs, psychological needs and social needs.

• True

• False

Home furnishings are a part of fashion.

• True

• False

Which of the following elements of color refers to the brightness or dullness of a color?

• Hue

• Value

• Intensity

What war influenced fashion in the 1940's?

• World War I

• World War II

• Revolutionary War

Fashion plays a small role in the business/marketing industry

• True

• False

The 4 segments of market segmentation are: demographics, realistics, geographics, and behavioristics

• True

• False

A target market is the specific group of people that a business is trying to reach.

• True

• False

Refers to the way products are distributed and their system of delivery.

• Product

• Place

• Price

• Promotion

Refers to what a company is offering for sale to customers to satisfy their needs and wants.

• product

• price

• place

• promotion

Receiving coupons as I walk into the Coach Outlet is an example of:

• price

• product

• promotion

• place