What is a press release?

The purpose of a press release is to:

• Raise awareness

• Get a free ad in the paper

• Increase sales

A good introductory paragraph should (select all that apply)

• Be attention-grabbing

• Be newsworthy

• Be packed full of facts

• Include contact details

A press release must include lots of technical information and long words to be taken seriously.

• True

• False

What should be included at the end of a press release?

• Contact details for the organisation it's about

• A plea to the editor to include it in the next edition

• The most newsworthy angle

What could be included with your press release to make it more appealing to a journalist?

• A bright, active picture or video

• A fiver