Marketing Strategies

Who is the main reference of the Adidas brand?

• Kanye West

• Lionel Messi

• Pharrell Williams

• Cristiano Ronaldo

What is the estimated market value of the Nike brand?

• $ 30.7 billion

• $ 12.7 billion

• $ 50.7 billion

• $ 10.7 billion

Where is the largest market in the sporting goods for Adidas?

• North America

• South America

• Europe

• Asia

why nike's profits decreased in the 1980s?

• the company failed to identify the boom in soccer

• the company failed to identify the boom in basketball

• the company failed to identify the boom in aerobics

• the company failed to identify the boom in baseball

What is an innovative strategy that Adidas has for 2024?

• Making clothes with polyester

• Use of recycled plastics to make shoes and clothes

• Add another new style of clothing

• Collaboration with the NBA

What are two of the marketing strategies used by Nike?

• Innovation and branding

• Branding and speed

• Innovation and strength

What is a key role for the success of the Adidas brand?

• Adapt their product portfolio to meet the changing needs of consumers

• It high production

• The low cost of the merchadise

• Sponsorships for outstanding athletes

What was the last marketing strategy used by Nike?

• Famous athletes

• New technology

• The empowerment of women

What is one of the main associations that Adidas has?

• NBA

• Fifa and all its competitions

• Super bowl

• Major league baseball

How much did Carolyn Davidson get paid for the Nike logo design?

• $ 55

• $ 50

• $ 35