Class 3

One of the most common approaches for a cohort analysis includes measuring either customer retention or churn against a cohort characteristic

• True

• False

Pixel is a few lines of code from Facebook that you copy into the header section of your website.

• True

• False

Custom Audience in Facebook is the same as a similar audience in Google

• True

• False

Customer match in Google is the same as lookalike audiences in Facebook

• True

• False

Audience Network allows advertisers to extend Facebook and Instagram campaigns across the internet - onto thousands of apps.

• True

• False

NON-SKIPPABLE IN-STREAM ADS, how many seconds are them?

• 10 seconds

• 15 seconds

• 20 seconds

• 30 seconds

You have the option to skip bumper ads

• True

• False

There is correlation between clicks and performance results

• True

• False

ROAS is better than ROI

• True

• False

• It depends

ROI = Net profit x total investment x 100

• True

• False