Digital Communication

Social media brand voice are determined by

(answer can be more than one)

• Personality

• Persona

• Tone

• Language

• Purpose

The most important (#1) thing about social media content strategy is

• have many followers

• set up more than 5 accounts

• Set a goal !

• know how to use tools

At this funnel level , you are no longer a mystery. The prospect knows who you are. They know what you do and how you can solve their problem, and they probably know the same about some of your competitors.​

• TOFU

• MOFU

• BOFU

• ROFU

ACCA is

• Action, Comprehension, Conviction, Awareness

• Action, Conviction, Comprehension, Awareness

• Awareness, Conviction, Comprehension. Action

• Awareness, Comprehension, Conviction, Action

The following is / are copyright formula(s)

(answer can be more than one)

• AIDA

• 4Ps

• 4Cs

• SLAP

What does the acronym SMART stand for?

• Specific, Measurable, Action, Respond, Time-bound

• Specific, Measurable, Achievable, Relevant, Time-bound

• Special, Manageable, Achievable, Real, Traceable

• Special, Magnificent, Attitude, Relevant, Trackable

Why is SWOT analysis important?

(answer can be more than one)

• Allow you to see what the organization has

• Allow you to see what you are lacking of

• Eliminate the hazards

• Reduce chances of failing

What are users who are just looking around and have no intention of buying your product?

• Determined heroes

• Undecided explorers

• Just-browsing wanderers

• Window shopper

What is Exit Rate Metric?

• Metric that shows where users leave your website

• Metric that shows when users leave your website

• Percentage of people that leave your website after viewing one page

• Percentage of people that leave your website immediately after clicking it

What are the categories of digital privacy?

(answer can be more than one)

• Communication Privacy

• Information Privacy

• Individual Privacy

• Website Privacy