Digital Marketing Test 1

Relationship marketing is a strategy designed to do the following EXCEPT:

• foster customer loyalty

• improve customer interaction

• maintain long term engagement

• increase customer complaints

Relationship marketing focuses more on customer acquisition than customer retention.

• True

• False

Below are ways to develop strong connections with customers EXCEPT:

• provide relevant information directly suited to their needs and interests

• promoting open communication

• being honest and trustworthy at all times with the customer

• over promise and under deliver product/services

Companies use _______ to collect and manage data relating to their customers.

• SCM

• CRP

• CRM

• ERP

Relational marketing characteristics are as follows (choose all that apply):

• Individual customer

• Margin

• Most valued customers and customer share

• Mass market broadcast

• Lifetime value

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

Ensuring a website appears high on the list of results returned by a search engine is called _________.

• Web analyzing

• Search Developing

• Search Engine Optimisation

• Content Managing

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

Marketing to specific customers based on their location refers to _________

• Pyschographic

• Behavioral

• Geographic

• Demographic