Lecture 8  - Travel Intermediaries

Lecture 8 - Travel Intermediaries

Professional Development

7 Qs

quiz-placeholder

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Lecture 8  - Travel Intermediaries

Lecture 8 - Travel Intermediaries

Assessment

Quiz

Specialty

Professional Development

Practice Problem

Medium

Created by

Mee Yue Yee

Used 8+ times

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7 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The greatest challenge in travel and tourism is to achieve a match between

product, market and cost

price, market and profit

product, market appeal and cost

price, market and inventory

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor(s) is(are) the most critical factor in deciding pricing of tourism products?

Competitors' pricing

Level that target market is prepared to pay

Seasonality

Fixed and variable cost

All of the above

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

All of the following are good examples of sustainable tourism practices except

Introduce single-use plastics in hotels to save cost

Manage traveller flows during peak seasons

Engage local communities

Promote eco-friendly destinations, products and services

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

All of the following meet the minimum requirements of an inbound tour operator except

Fast and efficient turnaround and response times for bookings and enquiries (within 24 hours)

Pricing policies that maximise profitability of the inbound travel operator

Quality products and experiences that are delivered consistently

Understand and sensitive to the cultural needs of different markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer service is reactive and customer experience is proactive. True or False?

TRUE

FALSE

6.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

According to the characteristics of experiences by Pine & Gilmore (1998), what are the 2 dimensions of experiences?

Collaboration

Participation

Connection

Contactless

7.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

According to the Principles of Tourism Experience Design (Baker & Fyall, 2021), what are the elements that are involved under the principle of engagement?

Play

Agency - the level of control the visitors have

Co-creation

Interactivity

All of the above