Ad Networks
Authored by Maria Croci
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University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The targeting options for Apple Search Ads are:
Search Match, Keywords, Customer Types, Device Type and Location
Search Match, Keywords, Customer Types, Demographics, Device Type and Location
Keywords, Customer Types, Demographics, Device Type and Location
Search Match, Keywords, Customer Types, Demographics and Location
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There is danger of cannibalising organic users when using Apple Search Ads
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Video ad networks connect video advertisers with advertising spaces across various websites
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
DSPs do NOT have their own algorithms and machine learning capabilities
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You can use DSPs even if you have a small daily budget
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A negative aspect about mobile web traffic partners is that their ads look like fake content
True
False
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