Ad Networks

Ad Networks

University

12 Qs

quiz-placeholder

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Ad Networks

Ad Networks

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Quiz

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Created by

Maria Croci

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The targeting options for Apple Search Ads are:

Search Match, Keywords, Customer Types, Device Type and Location

Search Match, Keywords, Customer Types, Demographics, Device Type and Location

Keywords, Customer Types, Demographics, Device Type and Location

Search Match, Keywords, Customer Types, Demographics and Location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There is danger of cannibalising organic users when using Apple Search Ads

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Video ad networks connect video advertisers with advertising spaces across various websites

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

DSPs do NOT have their own algorithms and machine learning capabilities

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You can use DSPs even if you have a small daily budget

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A negative aspect about mobile web traffic partners is that their ads look like fake content

True

False

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