Content analysis, Triangulation

A content analysis is a research method used to

• study content of people's lives

• study media content, counting and classifying them.

• study Official statistics

Documents which can be used for content analysis are:

• books, newspapers, magazines, television content among others

• Internet documents only

• Films and documentaries only

Which famous media group is mentionned in your book about their research using content analysis?

• Glass ceiling media group

• Glasgow Media group

• BBC Channel

According to your reading of p. 34, which social group is underrepresented in Media?

• Poor people

• Elderly people

• Disabled people

one strenght of Content Analysis is that

• it provides quantitative and reliable data.

• it provides qualitative and valid data.

• it helps people to voice out their opinions.

Choosing how to categorise elements observed in a content analysis can prove to be highly

• objective

• direct

• subjective

When investigating the content of TV channels, researchers might have to focus on

• counting the duration of programmes, analysing the vocabulary used to describe something in particular...

• all TV channels

• their own values and views.

Using two or more methods in the same research project is known as

• Speculation

• Adaptation

• Triangulation

It is possible to mix qualitative and quantitative methods in methodological pluralism.

• no

• yes

• sometimes

However, using several methods to carry out a research can be

• fun and easy

• time-consuming and expensive.

• be very rare