Day 1

What IKEA company designs and develops the IKEA product range?

• [A] Inter IKEA Systems B.V.

• [B] IKEA Supply A.G.

• [C] INGKA Holding B.V

• [D] IKEA of Sweden AB.

• [E] IKEA Industry.

What statement best describes the IKEA culture?

• [A] Always question and analyse management decisions

• [B] All decisions are made by teamwork

• [C] Willpower to pass any obstacle

• [D] Improve your performance

• [E] Togetherness.

What term describes low costs in all areas of the IKEA operation?

• [A] Övertag

• [B] Price and quality ladder

• [C] Low price with a meaning

• [D] Breath-Taking Item (BTI)

• [E] Cost-consciousness.

What phrase describes the IKEA Brand identity?

• [A] Typically Swedish

• [B] Designed for life

• [C] Easy to assemble

• [D] Stylish and modern

• [E] Ready for immediate take-away.

Where do the IKEA key values come from?

• [A] IKEA key values are based on Scandinavian traditions and folk stories.

• [B] IKEA key values are based on values common in Småland.

• [C] The original IKEA values have been replaced by eight new IKEA key values.

• [D] The IKEA culture is not connected to the IKEA values.

• [E] IKEA key values are based on the United Nations Declaration of Human Rights

Which of the following customer meeting points is the main sales tool for the IKEA product range?

• [A] IKEA app

• [B] IKEA pick-up and order point

• [C] The IKEA catalogue

• [D] The IKEA website

• [E] The IKEA store.

What symbol best reflects the IKEA values? The:

• [A] IKEA trademark

• [B] The stone wall

• [C] IKEA store

• [D] LACK table

• [E] Swedish flag.

What IKEA characteristic includes form, function, quality, sustainability and low price?

• [A] IKEA style groups

• [B] Democratic design

• [C] IKEA Brand Capital

• [D] Low price with a meaning

• [E] IKEA mechanical sales system.

What is the IKEA vision? To:

• [A] offer home furnishing solutions for all areas of the home

• [B] create a better everyday life for the many people

• [C] offer a wide range of well-designed home furnishing products at low prices

• [D] be a leader in life at home

• [E] fill the future for the many people with opportunities.