Day 3

Why do IKEA customers choose, collect, transport and assemble IKEA products? Because:

• [A] that is the IKEA mechanical sales system

• [B] that reduces costs for IKEA retailers

• [C] This is part of the IKEA Concept

• [D] it supports buying behavior

• [E] together we save money.

Why is the “IKEA low price in reality” study used? Because we want to:

• [A] verify the IKEA Brand position

• [B] measure global prices on each product

• [C] compare local prices on all products

• [D] measure prices from the customer’s perspective

• [E] measure product prices from the retailer’s perspective.

Why does this company exist?

• [A] Offer home furnishing solutions for all areas of the home

• [B] To create a better everyday life for the many people

• [C] To offer a wide range of well-designed home furnishing products at low prices

• [D] To be a leader in life at home

• [E] Because the future is filled with opportunities.

Why are IKEA living situations important to local retailers? Because they:

• [A] define style groups

• [B] identify market trends

• [C] plan market strategies

• [D] design the IKEA product range

• [E] help us to understand peoples’ needs.

Why do IKEA product designers focus on function? To:

• [A] keep prices low

• [B] use modern styles

• [C] design for self-assembly

• [D] understand how to use style groups

• [E] develop and design for local markets.

Why is there only one core IKEA product range the world? Because it:

• [A] brings substantial economies of scale

• [B] supports quick response to style change

• [C] simplifies ecommerce across IKEA markets

• [D] strengthens the IKEA trademarks

• [E] simplifies the design process.

Why do long-term supplier contracts support the IKEA Concept? Choose the best answer..

• [A] they provide stability for product designs

• [B] they support overall low-cost agreements

• [C] they support long-term logistics planning

• [D] short-term contracts are more expensive

• [E] they are more sustainable.

Why does a large and growing customer base support IKEA concept? To:

• [A] reduce transport and storage costs

• [B] increase sales and profits

• [C] achieve genuinely low prices

• [D] lower raw materials costs

• [E] strengthen the IKEA Brand.