Unit 04 - Understand Typography (m-GDAD1-2)

The term typestyles refers to:

• Roman

• Italic

• Oblique

• All of the above

The letters and numbers in a particular design, used in printing or on a computer screen are known as:

• Typestyle

• Signs & Symbols

• Characters

• Typeface

The term refers to lead pieces inserted in between lines of type to add more space:

• Kerning

• Similarity

• Alignment

• Leading

It is often confused for kerning, but the concept is a little different. It's involves adjusting the spacing throughout the entire word.

• Leading

• Tracking

• Kerning

• Alignment

Systems of symbols that represent concepts in a consistent manner:

• Tints

• Shades

• Pictograph

• Slogan

The letters with finishing strokes, or brackets are called:

• San-Serif

• Serif

• Kerning

• Leading

The term refers to the upper and lowercase letters and numbers of a specific font, actually it's the font itself:

• Baseling

• Typeface

• Cap Height

• Pictograph

The individual letters, numbers and punctuation used when setting type:

• X Height

• Characters

• Cap Height

• Typestyle

The imaginary line that runs across the top of capital letters

• Cap Height

• Baseline

• X Height

• Z Height

Making sure the audience can read and understand your text message:

• Signs & Symbols

• Uniformity & Consistency

• Lights & Shades

• Legibility & Readability