English for Public Relations

True or False.

Public relations is advertising.

• True

• False

True or False

PR promotes using editorial content.

• True

• False

It is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.

• Press Release

• Campaign

• Speech writing

• Public Outreach

It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.

• Public Relation

• Advertising

• Publicity

• Marketing

True or False

Public relations don't focus on attractive paid promotions.

• True

• False

Public relations is about one-way communication from the business to stakeholders

• True

• False

The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

• True

• False

For public relations to be successful it should be:

• planned

• a management function

• two-way communication

• be in the interest of the public

• secretive

It is important that communication with stakeholders provides the correct communication.

• True

• False

PR should be...

• systematic

• spontaneous

• chaotic