Promote products

. Which one of the following best describes why the client needs must be identified?

• To promote the most expensive products.

• To maintain a professional service.

• To advise on the cheapest service.

• To advise on the most suitable services.

Which of the following outlines the employee’s legal responsibilities for describing the features and benefits of products and services?

• Describe them honestly and accurately.

• Display the price of products and services.

• Describe alternative services and products.

• Display the price comparisons of other salons.

Which one of the following is NOT good practice when promoting products? Advising the client on

• a. what they can afford

• b. the most suitable product

• c. more than one product

• d. the use of the product.

Why is it important to communicate effectively?

• a. To maintain a professional service and image.

• b. To impress clients on own communication skills.

• c. To carry out a quick service and cover more clients.

• d. To ensure accurate information is given and received

What Act refers to client confidentiality?

• a. Prices Act

• b. Data Protection Act.

• c. Trades Descriptions Act.

• d. Consumer Protection Act.

What techniques are used to show listening closely and sensitivity to others?

• a. Use relaxed and casual body language to express following the main points of others.

• b. Record the conversation in case something is missed that needs to be listened to later.

• c. Use eye contact, respond to comments with verbal and non-verbal means, ask relevant questions.

• d. Interrupt the conversation of others to show listening and understanding of what is being said.

Which one of the following is NOT a method of keeping up to date with new developments in products?

• a. Visiting seminars.

• b. Reading trade journals.

• c. Discussions with manufacturers.

• d. Regular discussions with clients.

Which one of the following is the most important reason for promoting services to clients?

• a. To provide a professional service and meet client needs.

• b. To provide a professional service and increase sales.

• c. To meet commission targets.

• d. To keep busy.

Which one of the following is a benefit to the employee when promoting services and products?

• a. Repeat business.

• b. Unprofessional image.

• c. Maintain shorter working hours.

• d. Decrease in takings.

Which one of the following best describes what a benefit of a service is?

• a. The cost of the service.

• b. Description of the service.

• c. How long the service will take.

• d. How the service will enhance the hair.