DMK107V Chapter 5 - Social Media Marketing

Social media and social media marketing are two different concepts. Which statement from the case study is a practical example of the importance of social media?

• TymeBank ZA posted the status “Get more from your TymeBank account. Buy pre-paid airtime, SMS and data bundles using Internet Banking or our Android SmartApp”.

• By 4 June 2019 this post was shared 9 times, received 81 reactions (likes, love & angry faces), and had 129 comments.

Social media and social media marketing are two different concepts. Which statement from the case study is a practical example of social media marketing?

• TymeBank ZA posted the status “Get more from your TymeBank account. Buy pre-paid airtime, SMS and data bundles using Internet Banking or our Android SmartApp”.

• By 4 June 2019 this post was shared 9 times, received 81 reactions (likes, love & angry faces), and had 129 comments.

There are eight (8) main types of social media platforms. Indicate which social media platform is used by TymeBank in the case study.

• Social network

• Social customer service

• Social streaming

• Social commerce

The Forrester POST methodology/framework can be applied to help TymeBank develop a social media strategy. Based on the case study and comments, the objective should be?

• To sell

• To serve

• To speak

• To sizzle

The Forrester POST methodology/framework can be applied to help TymeBank develop a social media strategy. Based on the case study and comments, which strategy is applicable?

• Create a sponsored advert on Facebook

• Outreach to answer customer questions

• Post a lot of MEMES on Facebook

• Reward customers for sharing a post

There are eight (8) main types of social media platforms. Indicate which social media platform is used when TymeBank starts a Youtube campaign promoting a savings account with no monthly fees.

• Social network

• Social customer service

• Social streaming

• Social commerce

There are eight (8) main types of social media platforms. Indicate which social media platform is used when TymeBank develops a smartphone app allowing customers to rate their products, share financial advises and buy stock shares.

• Social network

• Social customer service

• Social streaming

• Social commerce

There are eight (8) main types of social media platforms. Indicate which social media platform is used when TymeBank employs client support staff to reply to complaints on HelloPeter website.

• Social network

• Social customer service

• Social streaming

• Social commerce

The Forrester POST methodology/framework can be applied to help TymeBank develop a social media strategy. Which tool is applicable if the objective is to sell?

• Create a sponsored advert on Facebook

• Outreach to answer customer questions

• Post a lot of MEMES on Facebook

• Reward customers for sharing a post

The Forrester POST methodology/framework can be applied to help TymeBank develop a social media strategy. Which tool is applicable if the objective is to speak?

• Create a sponsored advert on Facebook

• Outreach to answer customer questions

• Post a lot of MEMES on Facebook

• Reward customers for sharing a post