Advertising

What do you mean by advertising?

• attempts to persuade potential customers to buy products

• attempts to persuade potential customers not to buy products

• promotional offer

• selling

Who places advertisements?

• advertising groups

• advertising agencies

• advertising people

• advertising communities

Which medium is used for advertising?

• Internet

• TV

• radio

• All the above

Commercial advertising media can include:

• wall paintings

• billboards

• web banners

• all the above

Advertising spending has increased dramatically in recent years:

• True

• False

When did the first advertisement appear in a newspaper?

• 1836

• 1890

• 1845

• 1800

What can advertisements lead to?

• discrimination

• poverty

• lack of respect for the law

• none

What do advertisers do to leave their messages in the minds of customers?

• repetition

• slogan

• bribes

• pictures

Audio-video media is:

• radio

• newspaper

• television

• magazine

what is covert advertising?

• educate and motivate the public about commercial issues

• when a product or brand is embedded in entertainment and media

• making advertisements

• none